Connecting Customers and Value Propositions Through Channel Development

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Splashdown (KWL)
2. Channels
1. What are channels?
2. 5 Channel Functions (The Why)
3. Types
4. Phases
3. Team Challenge: 
1. Create a list of channels used by _________ to communicate with its customer segments.
2. Label each channel as an Owned Channel or a Partner Channel
3. Label each channel as a Direct Channel or an Indirect Channel
4. Identify the purpose of using each individual channel (refer to the bulleted list on page 26 for assistance)
4. Together - Channel Timeline Description
5. Revisit the KWL
6. Muddy Points
7. TPS - Brainstorm to develop your business's channels

Introduction to Channels

EQ - How does an entrepreneur develop appropriate channels to communicate and reach a customer segment to deliver a value proposition?

1. Fix the Schoology Submission
2. Activator - Is there an announcements problem?  How do we solve it?
3. Introduction to Channels
1. Connection to Business Model
2. Multiple Channels
3. Channel Phases
4. RA - Reading for Understanding
1. Individually read the article
1. Talk to the text
2. Identify key ideas
3. Summarize - What does this all mean?  Connect to CS & VP
1. What you know.
2. What you don't know.
2. Partnership Collaboration
1. Focus on understanding content
2. Predict how your business will develop channels to deliver VP to CS
5. Regroup - Class Collaboration
1. Summary of Key Ideas
1. Define
2. Phases
3. Key Questions to Ask
2. Cell phone company example

Business Development Day

EQ - How can I influence customers to choose my goods/services instead of my competitors'?

1. Activator - Review Customer Segments and Value Propositions
2. Quiz
1. Google Drive Directions
2. Quiz Distribution
3. Business Development
1. Review your customer persona
2. Determine an accurate customer segment for your business to target
3. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. Identify what combination of Value Propositions will most likely cause your customer segment to buy from you instead of the competition
5. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. TOD 
1. What is the easiest part about developing an understanding of what your customer wants?
2. What is the hardest part?