EQ - How can an entrepreneur use empathy to better design a business model?
- Activator: Cartoon
- PowerPoint
- Empathy In Business
- Actively Read the Perspective
- Discussion Question - What message is the author trying to convey?
- Collaborative Pairs Brainstorming
- What might your customer segment(s) want?
- Introduction to the Empathy Map "XPLANE"
- Empathy Map Example - Microsoft
- Try it Together - On the board
- Shifting Perspectives - No More Us Vs. Them
- TOD - Answer the EQ
- Mini-lesson - Empathy Map
- Try It - DHS Cafeteria
- Developing a Customer Persona
- Jigsaw - 5 basic customer segments
- Justify how the cafeteria could serve each type of customer segment
- Discussion - How can we use the results of our empathy map to determine our customer segment?
- Define your business's customer segment
- Use your notes & customer persona
- Justify your decision in 1 paragraph
Bridget Herr
ReplyDeleteCustomer Segments:
-They help entrepreneurs better satisfy their customers
-Are grouped according to common needs, beliefs, or other attributes
-A business model is designed around customer segments
-Customer segments define who an enterprise is trying to reach/serve
-Some examples of customer segments are mass market, niche market, segmented, diversified, and multi-sided platforms
things I learned about customer segments:
ReplyDelete*there are more than one specific segment
*these can be used to our business advantage
*customer segments are NOT synonymous with customers
-Rachel Stynes
Mariah Forrey
ReplyDeleteThings I learned about customer segments:
-There are five different types.
-Customer segments are reached through different distribution channels.
-Your business model is designed around your customer segments.
Joe Johns
ReplyDeleteCustomer Segments:
-There are five different types of customer segments: Mass, Niche, Segmented, Diversified and multi-sided platforms
-Customers may be dived into groups based on common needs, common behaviors, or other attributes
-Mass and Niche segments are opposites and segmented and diversified segments are similar but different
Ethan Snyder
ReplyDeleteThree things I learned about Customer Segments
-The five types of customer segments
-Their can be one large group or multiple small segments
-To reach an appeal to the costumer we must know the customer better than they know themselves
most are grouped together
ReplyDeletewhat each of them do
how they help each other