Business Development Day

EQ - How can I influence customers to choose my goods/services instead of my competitors'?

1. Activator - Review Customer Segments and Value Propositions
2. Quiz
1. Google Drive Directions
2. Quiz Distribution
3. Business Development
1. Review your customer persona
2. Determine an accurate customer segment for your business to target
3. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. Identify what combination of Value Propositions will most likely cause your customer segment to buy from you instead of the competition
5. Write a description of your customer segment in a new Google Drive Document
1. *BE VERY SPECIFIC*
4. TOD 
1. What is the easiest part about developing an understanding of what your customer wants?
2. What is the hardest part?

Intro to Value Propositions

EQ - How does a well-understood customer persona aid the determination of a value proposition?

1. Activator - Using the content of your empathy map homework assignment, create a short story to describe who this person is and what matters to him/her (3 Volunteers needed to share).
2. Introduction to Customer Persona Development
1. Defined
2. How to develop a customer persona *Brief Article*
3. Try it *Graphic Organizer*
4. Share it
3. AP - TPS Questionnaire
1. What is a customer persona?
2. What elements should be included in a customer persona?
3. How would you score your understanding of customer personas (0-10 w/ 10 the best)
4. What leads you to score yourself this way?
4. Debriefing
5. Activator - Discussion Questions
1. What does value mean to you?
2. What does value mean to your potential customers?
6. Introduction to Value Propositions *Graphic Organizer*
1. What is a VP?
2. What are the elements of a VP?
3. Define "value-added"
4. 11 types of VPs
5. Key Questions when determining VPs
7. TOD - AP - How can a customer persona help determine a company's value proposition?

Empathy In Business

EQ - How does a business use empathy to connect with its customer segment?
EQ - How can an entrepreneur use empathy to better design a business model?

1. Activator: Cartoon
1. PowerPoint 
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
7. Shifting Perspectives - No More Us Vs. Them  
8. TOD - Answer the EQ

 EQ - How does an entrepreneur select a profitable customer segment?

1. Mini-lesson - Empathy Map
2. Try It - DHS Cafeteria
3. Developing a Customer Persona
4. Jigsaw - 5 basic customer segments
1. Justify how the cafeteria could serve each type of customer segment
5. Discussion - How can we use the results of our empathy map to determine our customer segment?
6. Define your business's customer segment
1. Use your notes & customer persona
2. Justify your decision in 1 paragraph 

Intro to Business Models

EQ - How can a business model aid in the development of a business plan?

1. Activator - Intro to Canvas video businessmodelgeneration.com 
2. Intro to a Business Model (Foldable) 
1. What? 
2. Purpose? 
3. Why is one important? 
4. Summary Attempt
3. White Board Debriefing 
4. Whoa, Whoa, Whoa…Not so fast 
5.  Business Model Generation Advanced Organizer*

Ideation

EQ - How can I develop a million dollar business this week?

1. Activator - Silly Cow
1. Brainstorming Rules
1. Stay Focused
2. Enforce Rules
3. Think Visually
4. Prepare
2. My Challenge to You (Page one of the packet)
3. Actively Read the Million Dollar Idea Packet
• Mark up the packet with your thoughts, ideas, and questions (The more the merrier)
4. Share your thoughts, ideas, and questions with a partner
1. Gain a new perspective
2. Help your classmates answer questions
5. Try it for Yourself - Follow Noah's steps and see what you can do during this class period
1. Find a profitable idea (p 3-4)
2. Find $1,000,000 worth of customers (4-7)
3. Assess your customer's value (7-8)
4. Validate your idea (8-10)
5. Killing your inner "Want-repreneur" (No more wannabe's)
6. 5 Minute TOD 
1. Create a list of your accomplishments during this class period
2. Where would you like to take your idea next?
3. What can Mr. Hill do to help you?
4. Concept Connect - How can Google trends help you determine supply and demand levels for your idea?

Unit 2 Exam Survey