- Activator: Business Model Video
- The Business Model Canvas
- 1/2 sheet questionnaire
- What are your thoughts regarding designing a business model?
EQ - How are customer segments an integral part of a business model?
- Advanced Organizer
- Introduction to Customer Segments
- What?
- How?
- Why?
- Jigsaw - Examples of Customer Segments (5)
- Customer Segment Handout
- Online Search
- Group Share
- Activator: Shared Inquiry
- Discussion Question - What message is the author trying to convey?
- Warm - Up: The Silly Cow Exercise
- Shifting Perspectives - No More Us Vs. Them
- Discussion Question - Based on your results, what would the customers want?
- Introduction to the Empathy Map "XPLANE"
- Empathy Map Example - Microsoft
- TOD - Answer the EQ
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