Value Proposition

EQ - How does a value proposition impact a buyer's behavior?

1. Review Customer Segment Work 
2. Activator - The Fox versus The Hedgehog
3. Peer Think - What value(s) are you offering your potential customers?
4. Advanced Organizer
5. Introduction to Value Proposition
1. What?
2. Why?
6. 3 Rules of a Compelling Value Proposition - Click Here
7. Jigsaw - Examples of Value Propositions (11)
8. Group Think - Categorize your product's value proposition
9. TOD - Answer the EQ

Customer Segments Continued

EQ - How does an entrepreneur select a profitable customer segment?

1. Mini-lesson - Empathy Map
2. Try It - DHS Cafeteria
3. Developing a Customer Persona
4. Jigsaw - 5 basic customer segments
5. Discussion - How can we use the results of our empathy map to determine our customer segment?
6. Define your business's customer segment
1. Use your notes & customer persona
2. Justify your decision in 1 paragraph 

Customer Segments

 EQ - How does a business use empathy to connect with its customer segment?

1. Activator: Cartoon
1. PowerPoint
   
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
   
7. Shifting Perspectives - No More Us Vs. Them 
   
8. TOD - Answer the EQ

 EQ - How does an entrepreneur select a profitable customer segment?

1. Mini-lesson - Empathy Map
2. Try It - DHS Cafeteria
3. Developing a Customer Persona
4. Jigsaw - 5 basic customer segments
5. Discussion - How can we use the results of our empathy map to determine our customer segment?
6. Define your business's customer segment
1. Use your notes & customer persona
2. Justify your decision in 1 paragraph 

The Business Model Canvas

EQ - How is a business model used?

1. Activator: Business Model Video


2. The Business Model Canvas
3. 1/2 sheet questionnaire
1. What are your thoughts regarding designing a business model?

EQ - How are customer segments an integral part of a business model?

1.  Advanced Organizer
2. Introduction to Customer Segments
• What?
• How?
• Why?
3. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share 

EQ - How do businesses use empathy to create a business model?

1. Activator:  Shared Inquiry
2. Discussion Question - What message is the author trying to convey?
3. Warm - Up: The Silly Cow Exercise
4. Shifting Perspectives - No More Us Vs. Them 
5. Discussion Question - Based on your results, what would the customers want?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. TOD - Answer the EQ

Link

http://www.entrepreneur.com/landing/216013

Intro to Business Plans

1.      Activator: Tony the Technician (p. 64)

2.      Collaborative Pairs – Discuss a time when you made plans.

o    Why did you actually plan?

o    Why was it important for you to plan?

3.      Walt Disney’s Plan (p. 67)

4.      Intro to a Business Plan (Foldable)

o    What?

o    Purpose?

o    Why is one important?

5.      White Board Debriefing

6.      Elements of a Business Plan (p. 70-77)

o    Intro. (Title Page, Statement of Purpose, Executive Summary)

o    Marketing (Product/Service, Market, Industry, Location)

o    Finance (Identification of Risk, Financials, Capital needed, ROI)

o    Operations (Day-to-day mgmt, hiring procedures, 3 keys)

o    Conclusion (Goals & Objectives)

7.      Whoa, Whoa, Whoa…Not so fast 
   o    Tool to simplify this process
o    Intro to Canvas video businessmodelgeneration.com

8. Introduction - Business Models
• What?
• Why?
• How?
9. Business Model Generation Advanced Organizer*
10. A breakdown of the components *

Intro to Business Models

EQ - How are business models generated?

1. Activator - 4 Functions Give One Get One
1. Production
2. Marketing
3. Management
4. Finance
2. Quote Analysis
1. What does the author mean?
2. Check Yo'Self - How does this quote connect with the 4 Functions
3. Be Your Own Boss
1. Describe how each function will apply to your business
2. Explain how each function will work together in the business
3. Share with the class
4. Partnership Inquiry *Jigsaw - Apple's Four Functions *Use the Annual Report*
1. Choose your function
2. CTRL + F
3. Take Notes (Four Square Foldable)
4. Share with the class
5. Debriefing
6. TOD - Muddy Points

1. Activator: Shared with you for free from businessmodelgeneration.com 
2. Introduction - Business Models
• What?
• Why?
• How?
3. Business Model Generation Advanced Organizer*
4. A breakdown of the components *
5. A view of Apple's Business Model
6. TOD - Give 1 Get 1

Functions of Business

Unit 2 Exam will begin following announcements

EQ - How has Apple incorporated the four functions of business into its operations?

Please access your laptop and visit the class website

1. Activator - Quote Analysis
2. Four Main Areas of Business *PPT*
3. Inquiry - Apple's Four Major Areas *Use the Annual Report*

Determining Price

EQ - How is price determined so an entrepreneur can make a profit?

1. Activator - Applying the factors of production
1. List the 3 FOP
2. Identify the economic resources you may need for your business idea.
3. Classify each into the appropriate FOP
2. Introduction of the EQ
1. Profit
2. Revenue
3. Expenses
3. The Profit Equation
1. What's Missing
2. Visual Depiction
3. Try It
4. Anything Missing?
4. Create a Profit Equation Word Problem
5. Making Connections
1. Collaborative Pairs
2. Review LEQ's
3. Complete 1-3 in Advanced Organizer
6. Revisit the Activator
1. Categorize expenses
2. Estimate Costs
3. Muddy Points - TodaysMeet
7. Unit Test Breakdown