EQ - How do channels connect our value proposition to our customer segments?

1. Activator - Welcome Back
2. Team Review
1. Customer Segments
2. Empathy Map
3. Value Propositions
4. Channels
3. Homework Review Composition
1. Who are your customers?
2. What do your customers want the most?
3. What is your value proposition?
4. How do you plan to deliver this value to your customers?
4. Round Robin Sharing
5. Developing the Model
1. Use index cards to illustrate your homework review composition
2. Create a Business Model Canvas on posterboard
6. Make adjustments as necessary
7. TOD - Write a goal for next class

Developing Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Hot Seat Challenge
2. Channels Quiz
3. Developing Channels for our business model?
4. TOD - How are the 5 channel phases developed within your business model?
5. TOD 2 - How does the right mix of Channels help bring a value proposition to market?

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Assessing the Basics
2. Introduction to Channels
1. What?
2. How?
3. Why?
3. Intro Channel Phases (5)
4. Jigsaw - Apple's Channel Phases
5. TOD - Describe Channels and list the 5 channel phases

Project Continued

EQ - How will I develop my business model?

1. Activator - Q & A
2. Assessment
3. Project Refresher
4. Work Time

Creating A Foundation

EQ - How do I generate a business idea?

1. Mini-lesson - Customer Segments & Value Propositions
2. Idea Development
3. Project: Develop the Following
• Business Model Idea
• Customer Segmentation
• Empathy Map
• Value Proposition
4. Use the Business Model Canvas to illustrate this portion of your business model

Value Proposition Continued

EQ - How are value propositions determined?

1. Activator: Hot Seat
2. Group Activity
• Value Props for the Cow Business
• Which Value Prop is the most likely to grow your market share?
3. Class Discussion
4. Review of Main Concepts

* Assessment Next Class *