Distance Learning: Week 2 - Customer Segments

Introduction:

Customers represent the heart of an business organization.  Prior to our school closure, we were exploring empathy and how using it can help us effectively grow a business.  The Business Model Canvas is a tool that will help us plan, develop, and organize our business model.  The first step is to genuinely understand our customers.  Empathy will help us do that.

Overview:

This week's activities are designed to help you reflect on our previous learning AND connect it with new concepts.  In my opinion, as well as many others, understanding who your customers really are and what they really expect in their lives is crucial to the success of business.  It allows us to maximize profitability while efficiently using scarce resources effectively.

These activities are designed to take 30 minutes or less per day; the equivalent of 2.5 hours for the week.  Please communicate with me if you are having difficulties or are feeling overwhelmed.  I've got your back in all of this...I PROMISE.

Office Hours:

1. Monday - Friday (10:00 - 10:30 am & 2:00 - 2:30 pm)
2. By Appointment (Message me via Schoology to Request a Meeting)

Activity 1: Finalizing the Exploration of Empathy

1. Video - Empathy In Action (watch for examples of empathy and how it impacts others)
2. Empathy Review (Read for review - you already have this)
3. Empathy Map (You have this too)
4. Empathy Discussion Assignment

Activity 2: Business Model Canvas

1. Video - Intro to Business Model Generation
2. Customer Segments Assignment
   1. Overview
   2. Read the article for understanding (take notes)
   3. Student Choice
      1. Write and submit a summary of the article
      2. Create a Flipgid where you summarize the article

Activity 3: Assessment:

1. Customer Segments Quiz