EQ - How does an entrepreneur develop appropriate channels to communicate and reach a customer segment to deliver a value proposition?
- Activator - Is there an announcements problem? How do we solve it?
- Introduction to Channels
- Connection to Business Model
- Multiple Channels
- Channel Phases
- RA - Reading for Understanding
- Individually read the article
- Talk to the text
- Identify key ideas
- Summarize - What does this all mean? Connect to CS & VP
- What you know.
- What you don't know.
- Partnership Collaboration
- Focus on understanding content
- Predict how your business will develop channels to deliver VP to CS
- Regroup - Class Collaboration
- Summary of Key Ideas
- Define
- Phases
- Key Questions to Ask
- Cell phone company example
EQ - How does the right mix of Channels help bring a value proposition to market?
- Activator: Splashdown (KWL)
- Channels
- What are channels?
- 5 Channel Functions (The Why)
- Types
- Phases
- Team Challenge:
- Create a list of channels used by _________ to communicate with its customer segments.
- Label each channel as an Owned Channel or a Partner Channel
- Label each channel as a Direct Channel or an Indirect Channel
- Identify the purpose of using each individual channel (refer to the bulleted list on page 26 for assistance)
- Together - Channel Timeline Description
- Revisit the KWL
- Muddy Points
- TPS - Brainstorm to develop your business's channels
