Empathy Map

 EQ - How does a business use empathy to connect with its customer segment?

1. Activator: Cartoon
1. PowerPoint
   
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
   
7. Shifting Perspectives - No More Us Vs. Them 
   
8. TOD - Answer the EQ

Empathy Map

EQ - How are customer segments an integral part of a business model?

1. Activator - Business Model Quiz
2. Homework Review - Examples of Customer Segments
3. Muddy Point Clarification

 EQ - How does a business use empathy to connect with its customer segment?

1. Activator: Cartoon
1. PowerPoint
   
2. Empathy In Business
1. Actively Read the Perspective 
2. Discussion Question - What message is the author trying to convey?
3. Collaborative Pairs Brainstorming
1. What might your customer segment(s) want?
4. Introduction to the Empathy Map "XPLANE"
5. Empathy Map Example - Microsoft 
6. Try it Together - On the board
   
7. Shifting Perspectives - No More Us Vs. Them 
   
8. TOD - Answer the EQ

Customer Segments

EQ - How is a business model used?

1. Activator: Business Model Splashdown
2. The Business Model Canvas
3. A closer look at Apple
4. 1/2 sheet questionnaire
1. What are your thoughts regarding designing a business model?

EQ - How are customer segments an integral part of a business model?

1.  Advanced Organizer
2. Introduction to Customer Segments
• What?
• How?
• Why?
3. Jigsaw - Examples of Customer Segments (5)
1. Customer Segment Handout
2. Online Search
3. Group Share 

EQ - How do businesses use empathy to create a business model?

1. Activator:  Shared Inquiry
2. Discussion Question - What message is the author trying to convey?
3. Warm - Up: The Silly Cow Exercise
4. Shifting Perspectives - No More Us Vs. Them 
5. Discussion Question - Based on your results, what would the customers want?
6. Introduction to the Empathy Map "XPLANE"
7. Empathy Map Example - Microsoft
8. TOD - Answer the EQ

Business Models

EQ - How are business models generated?

1.  Table Talk - Review of the 4 functions of business
2. Inquiry - Apple's Four Major Areas *Use the Annual Report*
3. Mini-lesson - Review Apple's functions of business 
4. Quiz Next Class

1. Activator: Shared with you for free from businessmodelgeneration.com 
2. Introduction - Business Models
• What?
• Why?
• How?
3. Business Model Generation Advanced Organizer*
4. A breakdown of the components *
5. A view of Apple's Business Model
6. TOD - Give 1 Get 1

Functions of Business

EQ - How has Apple incorporated the four functions of business into its operations?

Please access your laptop and visit the class website

1. Activator - Quote Analysis
2. Four Main Areas of Business *PPT*
3. Inquiry - Apple's Four Major Areas *Use the Annual Report*