I Want To Draw A Cat For You

EQ - How does a business define revenue streams?

1. Activator - Shark Tank Clip
1. A closer look
2. Your Thoughts?
3. Website
2. Advanced Organizer
3. Introduction to Revenue Streams
1. Intro
2. Example - Verizon
4. Handout - Building Block 5
1. Actively Read
2. Prepare for small group discussion
5. TOD - Muddy Points

Channels and Customer Relationships

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Team review of Channels
1. Purpose of 
2. Types
3. Stages
2. Team Challenge: Identify how Apple demonstrate the effective use of channels to deliver its value proposition?
3. Choose a product and identify each phase of the company's channel.

EQ - What motivates customers to establish a relationship with a company?

1. Introduction to Customer Relationships
1. What?
2. Why?
3. How?
2. Discussion Question:  Look at the motivations that drive customer relationships.  How can a company effectively create a relationship with customers your age? 
3. Six categories of customer relationships
   
4. TOD
   

Channels

EQ - How does the right mix of Channels help bring a value proposition to market?

1. Activator: Assessing the Basics
2. Peer Think Tank
1. Discuss your business idea with a partner.  Include the following:
1. Explain the business concept/idea
2. Explain your target customers & customer segment type
3. Describe what you know about your customers
4. Describe the unique value proposition(s) your business will offer customers
2. Provide Feedback
1. What makes sense?
2. What doesn't?
3. What do you like about your partner's work?
4. What needs to be improved?
3. Introduction to Channels
1. What?
2. How?
3. Why?
4. Intro Channel Phases (5)
5. Jigsaw - Apple's Channel Phases
6. TOD - Describe Channels and list the 5 channel phases